Mission and pillars

Our mission is to make it easy for everyone to discover new worlds of ideas, learning, entertainment and opportunity.

To help us deliver on our mission, we’ve created four key pillars to our business strategy – each with its own defined set of objectives and behaviours – that ensure we’re all working together towards a common goal.

Understanding Consumers

We place the needs, wants and passions of the consumer at the heart of what we do, ahead of our own personal interests.
We have a relentless focus on how to sell the most books, games, gifts and puzzles.
We balance experience with data, plug into the zeitgeist and relentlessly explore emerging ideas to stay ahead of future trends.
We take a global view in exploring new markets and a constant view of changing technologies to discover new platforms for our content.

Owner Mentality

We each understand how our business makes a profit and how our roles contribute to delivering our commercial success.
We take accountability and get things done, dealing with issues as they arise and addressing anything that isn’t working.
We’re all about wanting more for the business, using our initiative and asking ‘what more can I do?’
We encourage others to explore new ideas, understand our commercial priorities and to take ownership of what they do.

Changing the Story

We value different and diverse perspectives, voices and ideas to support creativity and break new ground.
We’re unafraid to respectfully challenge established thinking.
We build relationships by being collaborative, empathetic and authentic.
We’re committed to actively making our publishing content as diverse as the readers we want to reach.

Growth Mindset

We have a hunger to learn, to take on unfamiliar ideas and activities and to explore new experiences.
We see effort as the path to achievement and keep going even when dealing with setbacks or challenging situations.
We learn from our successes and failures, seek feedback and take action to amplify our strengths and address weaknesses.
We look for the positive and are always on the lookout for future business growth.

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Mission and pillars

Understanding Consumers

Owner Mentality

Changing the Story

Growth Mindset